Aetna and Apple have developed personalized healthcare insurance

Apple will gain access to a huge trove of health data as part of an Apple Watch tie-up with US insurer Aetna. CVS-owned Aetna and Apple have jointly developed an app called Attain, set to launch in the coming months. Attain will use the Apple Watch to provide personalised recommendations to users, based on their health history and live data generated by the watch, which offers heart-rate monitoring and workout tracking… The health information will be collected on a voluntary basis and only used to support the Attain programme… The deal marks the latest incursion by Silicon Valley into the healthcare

sector, while insurance companies look to technology to improve preventive care that can ultimately reduce their payouts… Other tech companies share that ambition. Last year, Amazon acquired online pharmacy PillPack and partnered with JPMorgan Chase and Berkshire Hathaway to create a not-for-profit healthcare company for employees. Earlier this month, Alphabet’s life sciences unit Verily raised $1 billion from investors including Silver Lake to expand its work in healthcare… Insurance companies are hoping to use technology more broadly as a way to prevent losses from occurring.

 
Tim Bradshaw and Oliver Ralph

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