Amazon has acquired rights to show Premier League matches

Amazon has acquired rights to show Premier League matches in the UK, confirming a new era in which digital platforms increasingly compete with traditional broadcasters to screen live sport. The Premier League has announced that the US technology group will screen a total of 60 matches in Britain over three seasons, the first time a big digital company has entered the market for the most-watched competition in the country. The price Amazon paid for the games was not immediately revealed… Each season, Amazon will show an entire schedule of matches on one midweek night and one bank holiday, allowing viewers to pick a game… Amazon and other tech groups are pushing into live sport, challenging traditional broadcasters that have used them to underpin their subscription packages to consumers. Amazon outbid Sky to win exclusive UK rights for men’s tennis world tour matches this year in a deal worth a reported $40 million, while in the US it has reached a $130 million deal with the NFL to screen American football matches on Thursday nights for the next two seasons. Over the past year, Facebook and Twitter have looked to secure global sports rights as they compete to keep users on the platforms, including bidding for NFL games and Indian Premier League cricket. 
 
Murad Ahmed, Nic Fildes and Aliya Ram

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