Apple allow iPhone users to block advertisements in mobile apps

block advertisements

Apple has pulled the first app to allow iPhone users to block advertisements in mobile apps of companies such as Facebook, citing concerns about customer security. Been Choice was launched in the US this month using more powerful technology than other adblockers, which are only able to eliminate ads within web browsers. But Apple raised concerns related to the way the company… intercepted users’ internet traffic… Been Choice’s power was down to the fact that it installed a “root certificate” — a kind of digital signature — from its own server on to smartphones. This allowed the company to route internet traffic to its own server, where it was decrypted and the ads were filtered out through a process known as “deep packet inspection”… Apple’s decision will probably be welcomed by the digital media industry…

Robert Cookson

Food4Brains

SUBSCRIBE and RECEIVE your DAILY BRAIN FOOD!