Facebook is pushing employees to simulate emerging markets experience

Facebook

Facebook is pushing its employees to sacrifice speedy internet connections to experience the stumbling 2G more common in emerging markets, with the introduction of “2G Tuesdays”. Staff at Facebook’s plush Silicon Valley campus… are being asked to experience slow connection speeds… On “2G Tuesdays”, employees are sent notifications giving them the option to have their mobile phones simulate a 2G connection to help them understand how to develop the Facebook app to make it easier to use on a poor internet connection… The social network’s attempts to redesign its products for users with slower connections mimic moves by other global tech companies seeking growth in countries such as India. Google, for instance, has launched a low-speed version of its search service and an offline function for video site YouTube.

 

 

Hannah Kuchler and James Crabtree

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