Instagram is launching an online shopping feature

Instagram is launching an online shopping feature that will allow users to buy products directly on the photo-sharing platform, markinga major move into ecommerce and a bid to tap new revenue streams. The Facebook-owned company said yesterday that users in the US would be able to buy products from 20 different fashion brands, including Adidas, Burberry, H&M and Zara, directly on the app via a new “checkout” feature. It plans to roll out the feature with more vendors “in coming months”. The push to facilitate more ecommerce on Instagram comes at a time when sales growth for Facebook’s core app is slowing in developed markets… Some experts believe that Facebook has long-term plans to emulate “super apps”, such as China’s WeChat, that allow users to send money, shop, and play games without having to leave their platforms. Until now, users have had to leave the Instagram app and go to company websites if they want to buy the products seen in photos published by the platform’s business accounts. With the new checkout feature, Instagram will charge merchants a “selling fee” when a sale is made on the platform, calculated as a percentage of each transaction. Users will be able to pay with Visa, Mastercard, American Express, PayPal and Discover…
 
Hannah Murphy

 

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