Twitter explores a sale with Google and Salesforce

Twitter has held preliminary discussions with Google and Salesforce about a potential deal to buy the social media pioneer… The San Francisco-based company — known for its little birdie symbol and its 140-character tweets — has been working for several weeks with Goldman Sachs to explore a sale of the company, valued yesterday at nearly $16 billion… Goldman has also contacted a number of global media companies to gauge their interest in a potential deal but none have expressed serious interest… Speculation about a sale has swirled around Twitter for several months as the company has struggled to meet expectations for user growth. Beloved by journalists, professionals and celebrities, the site has struggled to win over a broader audience who have been reluctant to chronicle their own lives and stuck to rival social media platforms.

 

James Fontanella-Khan. Hannah Kuchler and Richard Waters

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