Apple is adding GE as sales partner

Apple is adding GE to its growing list of enterprise technology sales partners, as the two companies look to tap the “industrial internet of things”. The tie-up focuses on Predix, GE’s cloud-based platform for managing and analysing a large number of connected devices – an area where it faces intense competition from the likes of Siemens, Schneider Electric and ABB. With a new software development kit, GE customers and employees will be able to create Predix-based apps for iPhones and iPads that can alert them to maintenance problems and boost collaboration. By helping to “close the information loop faster”, Apple said the deal would improve uptime and therefore save costs. GE will also standardise on iPhones and iPads for its more than 330,000 employees. Industrial companies are expected to be among the largest adopters of the internet of things. Boston Consulting Group has estimated that around €250 billion will be spent on the internet of things by 2020, half of which will come from manufacturing, transport and utility industries… For Apple, the GE deal is the latest in a string of enterprise sales partnerships designed to embed iPhones and iPads deeper into businesses, including Cisco, IBM, Deloitte and SAP.
Tim Bradshaw