Apple is charging customers more for fancier versions of existing products

Apple’s peevish decision to stop reporting the number of smartphones, tablets and laptops it sells makes little sense. There is no secret to the company’s recent success. Powerful revenue growth has come from charging customers more for fancier versions of existing products. Obscuring unit figures will simply fuel suspicion that sales are falling. Even if sales figures do dip, the company could still tot up another record year in 2019 through upgrades of iPads and MacBooks… The strategy has already worked with the company’s most popular product. The average iPhone sales price is now $793 from $618 last year. Users unable to put down their phones will not find it too hard to justify spending more… The 7 per cent fall in Apple stock in after-hours trading yesterday was overwrought — even if trade tension next quarter breaks the company’s run of double-digit revenue growth. The world’s most valuable listed company remains a profits machine… Until now, however, Apple has largely missed out on the alarming stock market slump that has affected the rest of the tech sector. Overreaction to a slightly cautious forecast for holiday sales is the company’s comeuppance.