Apple is not among the world’s top two smartphone makers

For the first time in seven years, Apple is not among the world’s top two smartphone makers. For the first time ever, a Chinese company is. Analysts at several research groups… all agree that China’s Huawei overtook Apple to take second place behind Samsung in the global smartphone market in the latest quarter, as measured by unit volumes. The news took the shine off what was otherwise a positive day for the iPhone maker, as Apple reported better than expected quarterly revenues… Apple’s positive overall performance in its most recent quarter was largely driven by the high-priced iPhone X, which helped drive up revenues 17 per cent over the same period last year — even though its smartphone unit sales grew just 1 per cent… Alongside the iPhone’s higher average selling prices… a key component of Apple’s renewed momentum over the past 12 months has been its recovery in China… Apple may have been able to increase revenues by increasing iPhone prices this year… But with rivals such as Huawei and Xiaomi improving their hardware while keeping prices low, analysts say Apple could struggle in more cost-conscious markets such as China and India, where much of the future growth lies.
Tim Bradshaw