Audi plans to work with Tencent, Alibaba and Baidu

audi

Audi, the luxury German carmaker owned by Volkswagen, plans to work with China’s three biggest technology companies to enhance its reputation for building “connected” cars. At its annual summit in Shanghai yesterday, Audi signed agreements with Tencent, Alibaba and Baidu, saying it will work closely with each in data analysis, internet-vehicle platform building and urban intelligent transport. Audi’s move is the latest example of a traditional carmaker linking up with software specialists to avoid being left behind, as new entrants compete on self-driving vehicles and so-called “internet of things” connectivity… China is the world’s largest car market for new cars, and while Audi lags behind BMW and Mercedes in the global luxury market, it has been China’s number one luxury car brand by sales since 1988 — when it established a joint-venture with partner Chinese First Automobile Works.

 

Patrick McGee

Food4Brains

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