Campari buys Grand Marnier

Campari

Italy’s Gruppo Campari has agreed to buy the Grand Marnier group in a deal that gives the French distiller an equity value of €684 million and highlights the scope for consolidation in the still-fragmented spirits industry… The acquisition will allow Campari to offer an expanded menu of brands as classic cocktails and premium spirits continue to enjoy a renaissance… Campari has grown steadily over the past few years, both organically and through acquisitions, to become the world’s 11th largest spirits maker in 2014, with brands such as SKYY vodka, Wild Turkey, Aperol and Cinzano. But that gives it only a 1 per cent share of the market compared with 21 per cent for the industry’s two dominant distillers — the UK’s Diageo and Pernod Ricard of France.

 

Adam Thomson and Scheherazade Daneshkhu

Food4Brains

SUBSCRIBE and RECEIVE your DAILY BRAIN FOOD!