Chinese device makers increasing confidence

Mobvoi, a Beijing-based tech company backed by Google and Sequoia Capital, is launching its first foray into the US marketing a smartwatch online in an early attempt by a Chinese start-up to make inroads into a big western market. The company’s ambitious plans underscore the technological leaps Chinese groups are making and the confidence of their leaders. Homegrown smart-device makers have flourished in China in recent years but have struggled to find their footing in markets such as the US, where Apple and Samsung dominate sales… Building a brand in western markets has proved especially challenging for Chinese device makers, given the country’s reputation for producing cheap, knock-off electronics products. That is a perception Mobvoi is seeking to dispel with its Ticwatch, a smartwatch it said would go head-to-head with Apple on quality and style but, at $200, comes at a much lower price. It will begin shipping to the US in September.

 

Don Weinland and Henny Sender

 

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