Electrolux is exploring an “Uber for laundry”

Electrolux, the Swedish appliance maker, is exploring starting an “Uber for laundry” in which consumers would use their own washing machines to wash other people’s clothes… Electrolux is focused on boosting its profitability amid tepid revenue growth for white goods such as dishwashers, vacuum cleaners and tumble dryers. Mr Samuelson [the new chief executive of the world’s second-biggest white goods manufacturer] is seeking to make the company focus more on the demands of consumers by, for instance, making ovens that cook a joint of beef until it is rare rather than requiring the customer to set the temperature and time… Electrolux is already facing new competitors away from traditional appliances makers such as Whirlpool and De Longhi. Silicon Valley companies such as Google and Amazon are increasingly focusing on the smart home. Electrolux has also been making inroads into such technology with an oven that features a camera that sends pictures to your phone and air conditioners able to be controlled from a smartphone app.

 

Richard Milne

Food4Brains

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