Facebook challenges Twitter’s Periscope, Snapchat and live television

Facebook

Facebook is expanding its livestreaming service with a 24-hour deluge of video in an effort to challenge Twitter’s Periscope, Snapchat and live television. The world’s largest social network has unveiled new ways to stream live video to certain groups or events only and added the ability to post emoji reactions in real-time to what is being said on stream. It has also created a hub which users can visit to find live video from around the globe… Facebook first launched Live as a celebrity broadcast channel last summer, before opening it up to the masses in late 2015. The company is pouring resources into livestreaming because it sees higher engagement on live videos than recorded ones, with 10 times more people commenting on livestreams. The social network is trying to encourage media companies to post more live video on the platform…

 

Hannah Kuchler

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