HMD Global hopes to revive the Nokia brand

HMD Global, the recently formed Finnish tech company, hopes to revive the famous Nokia brand in the global smartphone market with Android-based products under the name set to hit the market in the first half of 2017. Nokia remains one of the most recognisable smartphone brands in the market despite the withdrawal from consumer devices by its Finnish parent, according to HMD, which is run by former Nokia and Microsoft executives. Nokia sold its handset division to Microsoft in 2014 and has since refashioned itself as an almost purely telecoms equipment maker. However, speculation has been rife that it could return to the handset market given the power of the brand. Nokia struck a licensing deal in May with HMD… to use its brand to develop new phones… HMD… will work closely with the patent division of its Finnish partner to work on new smartphone technologies. HMD said it had also now acquired the legacy Nokia feature phone business, which still makes a profit from emerging markets such as India and South Africa.


Nic Fildes