The Kodak Ektra smartphone

Not many smartphones deliberately hark back to the 1940s. But Kodak, the imaging brand, hopes to win over amateur photographers and hipsters with a phone that has the same black leather and embossed aluminium as some of its well-loved vintage models from 80 years ago. The Kodak Ektra smartphone, which has been developed by British company Bullitt, has a touchscreen face similar to other smartphones but the back mimics the design of Kodak’s camera first introduced in 1941. The large lens — about 20 times the size of the eye on an iPhone — is placed in the middle of the phone, and grooved similar to an old manual camera to let in more light… An app allows users to select photos to be printed and sent to them in the Kodak’s once well-known yellow envelopes. Kodak sees an “analogue renaissance” where consumers pine for old technology such as vinyl records and Polaroid cameras… The phone’s back facing camera is 21 megapixels, with the front-facing “selfie” lens offering 13 megapixels.

 

Nic Fildes

Food4Brains

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