Luxury hotels have embraced room rental by the hour

Traditionally, room rental by the hour has been the preserve of seedy establishments or, more recently, “love hotels” found in countries from Argentina to Japan. But luxury hotel groups have embraced the hourly model in France. Hotel chains, including Accor and Marriott, have signed up to a French start-up online booking platform called, with the number of hotels in France using the service doubling to 600 this year… According to Dayuse, which launched in 2010, 70 per cent of rooms are empty during the day and it says it has generated more than $20 million in revenue for those hotels signed up to its service… Dayuse late last year closed a €15 million fundraising with venture capital firms Idinvest Partners and Partech Ventures. It is supported by angel investors Paul Dubrule, the co founder of Accor and Charles Petruccelli, the former chief executive of American Express Travel. The company has 3,000 hotel partners in 16 countries. It says it wants to have a presence in 50 countries by 2020.


Michael Stothard