Lyft is set to start offering scheduled rides

lyft

Lyft, the ride-hailing company that is Uber’s chief US rival, is set to start offering scheduled rides, a departure from the on-demand model which brings the company into even more direct competition with taxis. The ability to schedule a ride in advance is a feature that both companies had previously resisted, on the grounds that on-demand rides kept the system more efficient. Lyft said the new feature would allow people to book a ride up to 24 hours in advance… The two start-ups have been locked in fierce competition, particularly in big US cities…  Lyft raised $1 billion from investors, including carmaker General Motors, earlier this year, and is much smaller than Uber, which operates in 68 countries and is the best-funded start-up in the world.

 

Leslie Hook

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