Nintendo has staked one of its most valuable assets

Nintendo has staked one of its most valuable assets on the future of mobile gaming by launching its blockbuster Mario Kart racing game as an app, while charging as much for the single title as Apple is asking for its entire new gaming service. Analysts say the launch of Mario Kart Tour, which uses a new pricing strategy and is Nintendo’s third big mobile game featuring its most famous character, could be a game-changer in how the Kyoto-based company makes money outside of consoles… Shares in Nintendo fell 4.3 per cent yesterday, just hours ahead of the Mario Kart launch, as investors focused more on what some analysts said were disappointing initial domestic sales figures for its new Switch Lite console… Following a trial-and-error approach with various pricing strategies in the past three years, Nintendo has introduced the option of a $4.99 per month subscription service for its latest mobile game that allows players to access benefits such as faster karts… The price of Nintendo’s subscription service is the same as that of Apple’s new gaming service Arcade, which also costs $4.99 a month in the US but whose offering is expected to include more than 100 games. 

Kana Inagaki and Leo Lewis