Porsche is electrifying its most popular combustion engine model

Porsche is electrifying the Macan, its most popular combustion engine model, as the sports car maker steps up its fight in the battery powered vehicle market. The Porsche initiative came as its German rivals, BMW and Mercedes parent Daimler, said they would invest €1 billion and create 1,000 jobs in joining forces in the technology race. The Porsche move… suggests the carmaker is serious about selling electric vehicles to a mass market. The all-electric Macan, a sport utility vehicle, would be produced in Leipzig early next decade… BMW and Daimler announced the pooling of their resources in pursuit of a lead in “urban mobility” — transport, ride-hailing, car-sharing and electric vehicle sharing. The merger places 14 brands serving 60 million customers under one umbrella. The significance of the Macan going electric is the potential it offers for volume sales. Of the record 256,255 vehicles Porsche sold last year, 86,000 were Macans — a third of sales. It is the brand’s best-selling car, trailed closely by the Cayenne, a more upmarket SUV… Porsche has not decided how much the electric Macan will cost but it is likely to be close to the selling point of combustion engine models, starting at €55,000… China, Porsche’s largest market for the past fouryears, is likely to be the biggest market for the new vehicle.
 
Patrick McGee

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