Salesforce has agreed to pay $15.7 billion for Tableau Software

Salesforce has agreed to pay $15.7 billion for Tableau Software, in the biggest deal to date for the highly acquisitive cloud software group run by Marc Benioff. Salesforce said yesterday it would buy Tableau, which makes data analytics software that turns raw data into visualisations, in an all-share deal… Salesforce’smove comes at a time when the cloud computing group has been forced to ramp up investment because of mounting competition from Oracle, Microsoft and other large rivals. Tableau’s data visualisation tools rank alongside Microsoft’s PowerBI as the leaders in a new wave of “business intelligence” software… The news prompted a hunt for the next acquisition candidate in a market with few remaining independents. Shares in Domo, a business intelligence group that went public last year, rose 14 per cent, and Alteryx jumped 6 per cent. The acquisition is just the latest multi-billion-dollar deal in the enterprise software market, after IBM paid $34 billion for Red Hat and SAP bought Qualtrics for $8 billion late last year… Tableau has more than 86,000 customers, including telecoms group Verizon, US airline Southwest and Netflix. The company’s products allow organisations to visualise big data in chart or map form without writing any code.
Eric Platt, Tim Bradshaw, James Fontanella-Khan and Richard Waters