Samsung Electronics is sharpening its digital voice assistant

Samsung Electronics is sharpening its focus on Bixby, its digital voice assistant, with a plan to install the artificial intelligence platform on all its electronics products by 2020 as it makes connected technologies a central part of its growth strategy. The voice assistant, launched last year, has featured only on Samsung’s premium smartphones so far, but will be extended to other mobile devices and home appliances such as televisions, refrigerators and air conditioners. The South Korean company sells 500 million units of electronics products a year, meaning Bixby will be installed on billions of its products over the next two years… Samsung in August outlined a three-year investment plan that involves putting $22 billion into technologies including AI, automotive electronics components and biopharmaceuticals. As it takes steps to shore up profits in the face of encroaching rivals, the company is looking to find new growth engines. With that in mind it is seeking to gain an edge in artificial intelligence amid stiff competition to bring voice-controlled intelligence to digital devices. However, its Bixby service, which debuted in March last year with the Galaxy S8 smartphone, has been criticised by users over its limited functionality.

Song Jung-a