The first motion picture to make more than $1 billion at its opening

Marvel’s Avengers: Endgame has grossed $1.2 billion in its opening weekend, shattering records for the biggest global launch for a film and underscoring Disney’s dominance of the movie business. Endgame is the first motion picture to make more than $1 billion at its opening. It grossed nearly double that of the previous record holder, last year’s Avengers film, Infinity War, which made $640 million in its opening weekend, excluding China… Marvel’s latest roaring success is an affirmation of Disney’s strategy of funnelling its resources into blockbuster franchises… Endgame is the culmination of a sequence that began with the release of Iron Man in 2008. The series has spanned 22 films over the past decade that have brought in $19.9 billion for Disney-owned Marvel Studios. The smash hit comes at a critical moment for Disney, as it embarks on a high-stakes push to counter the forces of Netflix and other technology groups that have upended Hollywood. The world’s biggest traditional media company this month laid out ambitious plans for a streaming service, Disney+, that will rely on shows and films from its popular franchises such as Marvel, Pixar and Star Wars… The demand for Endgame, which has a running time of three hours, has prompted movie chains such as AMC to keep some theatres open around the clock.
 
Anna Nicolaou and Mamta Badkar

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