WhatsApp is testing SMS-like CRM services

WhatsApp is changing its privacy policy to allow businesses to message its billion-plus users, opening up a potential revenue stream for the Facebook-owned app. The policy shake-up — the first since it was acquired by Facebook in early 2014 — will allow companies to send messages that many people now receive by SMS. WhatsApp plans to test these new services, including fraud alerts from banks and updates from airlines on delayed flights, in the next few months. But WhatsApp says it will not put so-called banner adverts in messages… While WhatsApp is only starting to actively court businesses, many companies have been using the app to converse with customers, especially in emerging markets where the app dominates online communications.

 

Hannah Kuchler

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